Over the past few years, online gambling has become one of the fastest growing sectors. The number of casinos and betting shops continues to grow and new players are being added. The iGaming industry is growing rapidly, attracting millions of users and huge cash flows. To keep you up to date with all the industry trends, we have gathered some important gambling trends for the next year.
Legalization of gambling is currently ongoing all over the world. In this respect, Kazakhstan particularly stands out, as its strict measures against gaming and restrictions on its distribution often become a news topic. Similar actions are taking place in Asian countries, the Philippines, island nations, Africa and Latin America, as well as in large areas such as North America and Europe. Local authorities are beginning to argue vigorously that gambling without a country’s license can appear in their territory. They are making demands to companies with international licenses, such as those from Curacao.
Offshore casino and betting sites, which are banned in some countries, have been blocked. Nevertheless, there is another side of the issue: illegal firms find ways to circumvent the laws by making advertising campaigns, creating sports media with names similar to the brands of illegal bookmakers, and creating new schemes. However, practice shows that they will still lose the battle with the state.
The newest forms of slots and games Due to the increasing number of casinos and bookmakers on the market, more and more providers are producing and renting out slots. Players are offered a wide selection of over a thousand games to choose from today. However, it does capture brand new mechanics and a new visual style. Crash games have become popular in the last few years. It all started with Aviator and then came Plinko, Sapper, and ladder climbing games. Obviously, this trend for diversity in crash games is only going to grow, and we can expect to see entirely new ways in which these products interact with each other.
Advertisers have more and more control over players. Stricter requirements for player actions are being imposed by companies so that arbitrageurs can expect payouts due to the increasing competition between products and the weakening of the connection between player and casino.
Although traffic from Facebook is becoming less attractive to advertisers, channels such as push notifications, teasers and email newsletters are almost impossible to attract players with bonuses alone anymore. Companies don’t want to pay more for such traffic, so they prefer PPC, ASO, SEO and Influencer marketing. Users visiting these channels are much more active – they are more willing to make deposits, stay in the game longer and even return without bonuses. It is much more profitable to retain such players.
